The Impact of Corporate Gifting in 2024

Why Give Corporate Gifts?

“In my mind, it’s all about saying thank you,” says the Colonel. We believe in building relationships that stand the test of time, and corporate gifting is a great way to do that. Whether you’re about to seal a deal with clients, express gratitude to your employees, or you simply want to make a lasting impression on valued customers, a thoughtful gift can go a long way.

It's All About Saying 'Thank You'

In the world of business, where handshakes turn into deals and deals into partnerships, corporate gifting is an important avenue that keeps the wheels turning. We believe corporate gifting is more than just slapping a bow on a box. It’s about building connections, fostering relationships, and showing your business partners, clients, and employees how valued they are.

“People don’t care how much you know until they know how much you care.” – Teddy Roosevelt

Strengthen Relationships

When employees feel appreciated it will positively affect how they feel about themselves and the culture of the team, as well as their relationship with you. Colonel has shaped his business around the philosophy “always do more than is expected.” If you can figure out how to do more, you’ll stand out among the rest.

Although giving corporate gifts may not be expected by clients and colleagues, it’s just one way you can go the extra mile in extending your appreciation and strengthening important relationships.

Enhance Brand Recognition and Reputation

Corporate gifting, when done correctly, produces the kind of gifts that keep on giving. When branded with a company’s logo or emblem, these gifts become powerful marketing tools, subtly reinforcing your brand in the recipient’s mind. But that’s not all… if the recipient uses the gift regularly, you’ve now effectively opened avenues for word-of-mouth marketing which is arguably the best form of marketing a business can have. No amount of paid advertising can compete with real people out there showing off the gift you gave them and telling their friends and family about your business. 

What Makes a great corporate gift?

A Functional Gift Will Go a Long Way

Think about the industry your recipient works in and ask yourself, “What can I give that they will actually use on a daily basis?” The last thing you want to do is invest money into something that will be tossed into a drawer or worse, thrown or given away. 

If the recipient works in an office setting, a nice portfolio or journal would be a functional gift. For a Realtor or small business owner, a quality business card holder is a gift they’ll use daily. If you want to make a lasting impact with your corporate gifts, it is important to be intentional.

The Longer it Lasts, the Greater the Impact

Colonel always says, “There’s no future in being ordinary” and that’s so true with corporate gifts. Try not do to what everyone else is doing like pens, mugs and plastic-covered notepads. Go beyond the ordinary to something really special. A significant impact can be made by investing in fewer high-quality gifts rather than generic ones in bulk.

Unlike temporary or disposable items, a quality gift will continue to be useful and relevant over time. Every time they use it, they’ll think about you. Whether it’s a stylish leather notebook or a timeless desk accessory, these gifts hold their value and will reinforce a positive association with you and your company for years to come. A quality gift will also contribute to stronger relationships and create a sense of loyalty. Long-lasting corporate gifts are a strategic choice for leaving a lasting impression in the business world.

Tailor Your Gifts

Nothing says “I appreciate you” more than a personalized gift which sends the message that you’ve paid attention and value them as an individual. This can be as simple as including a hand-written note or adding their initials to the gift, truly tailoring the gift to them.

Col. Littleton Corporate Gifting

Finding the appropriate gift to express appreciation, gratitude, and thanks can be challenging. At Col. Littleton we’ve been helping our corporate customers make great gifting decisions that produce desired results for many years. Whether the occasion calls for a large or small gift, you can expect it to be expertly crafted and delivered on time, because the Colonel is obsessed with quality and customer service. Our goal is to make the process easy and rewarding for you.

We have assembled a large selection of gifts that may be customized to make the gift uniquely from you. Clients, associates, employees or board members will enjoy and remember your thoughtfulness for many years to come with a gift of lasting quality.

We offer special corporate pricing for all size businesses and groups, from Fortune 500 companies to single person entrepreneurs.

christina headshot
Corporate Specialist | Christina

Our Customers' Stories

Published: February 29, 2024

Leave a Reply

Read About US

About Our Products

Latest Posts

Hazardous Travel

Hard-working Hands at the Outpost

Celebrate Your Graduate